The team and I at Eating Recovery Center / Pathlight Mood and Anxiety Center produced annual reports, detailing each organization’s successful treatment outcomes.
I was the lead designer on this project, and worked closely with interdepartmental stakeholders to ensure the report was on-brand and well-designed, and that it accurately reflected the data collected by the medical team.
Process
Since both brands had been refreshed after most recent reports were created, I first needed to create a new visual language and set of standards for ERC Pathlight print collateral that aligned with the new look and feel of the brands. While doing that I also worked closely with the strategy and copywriting teams to create design documents based on the content drafts they provided. Once we had our skeleton well-solidified I got to pushing pixels.
We soon had an easily-digestible report that accurately and beautifully presented the successes of the past year.
Results
These clean, approachable, and professional reports highlight the successes of both the Eating Recovery Center and Pathlight Mood and Anxiety Center in a way that is easy to understand while maintaining both brands’ new look and feel.
