Headwater—an award-winning, upstate New York-based food hub focused making on local, organic, farm fresh foods more accessible—needed help creating some new conference / trade show materials.
I worked to create all the requested components of the trade show set up in tandem—since they would typically be used together—while keeping an eye on them as separate pieces in case they were ever used apart. This started with sketching out the pieces on their own and together before moving to the computer.
I took queues from the company’s existing brand guidelines for the business to create modular designs that played with the Headwater brand grid system while bringing in some more unstructured elements from the guidelines to ensure each piece felt unique while still feeling unquestionably “Headwater.”
Results
The final products are an easy-to-deploy, on-brand set of signage. It works in a number of settings and has already been used across the state to further Headwater’s mission to make good food that works for all of us accessible.
