During our investigation into the future of sports one and two, Attention Span’s FWD team came across a wide range of topics relating specifically to youth sports worth exploring further.
Process
Like Attention Span’s other “Future Of” reports, the editorial team first narrowed our focus down to 10 topics related to the future of youth sports. Over the course of two years the editorial team researched and wrote about those topics, digging deep into the interplay between youth sports, psychology, and professional sports. While this was all happening, the design team and I began the visual and design work, thinking though look and feel and different ways to visualize the information we had collected.
I created assets and led the layout / design for three of the topics in the report in addition to creating other assets for the report and its marketing.
Results
We created a beautifully designed print report encompassing a wide range of topics that was covered in PR Newswire, won several awards, and jumpstarted a conversation with a number of clients about how to better position their companies for the youth sports world of tomorrow.
