The SPAM Museum asked the Attention Span team to iterate and modernize the look of their billboard campaign.
Capturing Attention At 65 MPH
The most critical part of designing a billboard is ensuring the messaging and information on said billboard is concise and clear. A busy billboard is an illegible billboard, as drivers can only read so much without getting distracted during travel.
In addition to designing the billboards themselves, the team and I were asked to think through how the ads might look on map apps like Waze and on social media for a potential digital / ad campaign to coincide with the billboards themselves.
