Frequent Attention Span collaborator Certified Master Chef Ron DeSantis approached our the design team for help creating a brand for his new culinary consulting business.
Process
The team and I took a brief discovery period to investigate the immediate and future requirements for the brand. At the same time we looked for inspiration from across the food space and high-end brands.
Dozens of sketches were drawn overall, and after creating well over 100 marks, the chef and the team settled on 15 or so options to refine. We then tested the logos in a variety of uses and contexts before settling on a final concept.
