Running the digital marketing and communications and creating nearly all creative for Seth Moulton’s reelection in 2016. Congressman Moulton is the congressman for Massachusetts’s 6th congressional district.
Objectives
The congressman’s reelection was the primary goal of his 2016 campaign. In addition, messaging to the citizens of his district about specific issues critical to them and growing his overall online presence and profile were important goals.
Solutions
The Attention Span team and I focused on an all-digital media campaign where everything was trackable and measurable. We focused primarily on four issues that constituents cared about as much as the congressman:
- Raising the minimum wage
- Reforming the Department of Veterans Affairs
- Passing common sense gun legislation
- Ending Citizens United
The team and I provided support for events and activations, email marketing, as well as additional strategic and creative work on a case-by-case basis.
Results
Most importantly, the congressman won reelection. In addition our digital campaign exceeded nearly all of the goals we and campaign set.
85,000
Facebook likes
5,000+
Email sign ups
$90,000
Raised online
309,000
Votes cast for Seth
